Skouria Brewing — Brand Identity

The Brief A group of friends with a shared passion for Vespas and craft beer came to me with a simple but powerful idea: they wanted to brew their own beer — fresh, unfiltered, authentic — and needed a brand identity that would capture who they are.

The Challenge The brand had to bridge two very different worlds: the raw, mechanical culture of vintage Vespas and the craft beer scene. It needed to feel authentic and underground, not polished or corporate.

The Process The starting point was the garage — literally where it all began. I explored the intersection of mechanical culture and brewing rituals, looking for a visual language that felt both gritty and refined. The oval badge format was chosen to give the brand a timeless, almost vintage quality, while the hand-drawn linework added the human, handcrafted feel that craft beer demands.

Deliverables

• Logo design & badge system
• Poster series
• T-shirt design
• Brand guidelines

The Result Skouria Brewing launched with a brand identity that felt instantly recognizable and authentic to its community. The visual identity translated seamlessly across print, apparel, and digital — giving a garage-born idea the presence of an established brand.