The Brief A primary school teacher specializing in language and mathematics needed a visual identity to promote her private tutoring services — something that felt professional and memorable without falling into the usual educational clichés.

The Process Instead of the typical pencils and apples, I built the identity around a custom pattern of hand-drawn letters and numbers. This immediately communicates what she teaches while giving the brand a unique, crafted character. The color palette was chosen to attract attention and stay memorable across different applications.

Deliverables ✔️ Brand identity system ✔️ Business card ✔️ Sticker ✔️ Poster with tear-off tabs ✔️ CV design

The Result A distinct, personal brand that stands out in a crowded market — helping a solo educator present herself with the same confidence as an established institution.