The Brief Arismari & Avarasmo is an established restaurant known for the quality of its ingredients. When they decided to expand their menu with a fresh deli sandwich line, they needed a sub-brand identity that would feel distinct yet consistent with their existing brand.
The Challenge The new identity had to communicate freshness and quality while carrying enough weight to stand on its own as a product line — without overshadowing the main brand.
The Process The logo was designed to capture the feeling of fresh, artisan food — clean, confident, and appetizing. The typographic choices and color palette balance warmth with a sense of quality and trust.
Deliverables
- Logo design
- Sticker
- Pattern design
- Brand mockups
The Result A fresh, coherent identity that successfully positions Deli Sandwiches as a premium product line — extending the restaurant’s brand into a new category without losing its essence.
